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We are creators, makers and explorers with a curiosity for the new...

 

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We research, design, develop and engineer product experiences

 

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We focus on experiences born out of user insights and innovate within the framework of understanding the user's goals

 

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We believe in authentic and meaningful experiences for users, shaping technology to exceed their needs and inspire brand love

We are committed to uncovering the truths in our users culture, in order to connect with who they are and what they want to achieve

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At Foundry the partners are the team driving the project to uncover every detail and are committed to collaborating with teams having the ambition and courage to break the mold 

 

Scott Tomlinson

 

Christian DiBenedetto

 

Steve Black

 

Ian Munson

 
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Got a project we can help you with?

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Get in touch....

innovation@FoundryCollaborative.com

FOUNDRY COLLABORATIVE

221 SE Ankeny St

Portland, OR 97214

 

Follow us on Instagram….

While color is subjective, conveying Speed and Lightness is a tangible goal for designers to connect with the users often unconscious goal to be propelled, energized and moved freely etc - which is another way of saying objectively a runner gains confidence that it does what it says on the box through the signaling of color and form. (Color study and rendering exercise of an adidas running shoe as part of this study). Designed by adidas. #adidas #callingallcreators #customerexperience #designresearch #consumerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #nike #underarmour #colordesign
They say a picture is worth a thousand words, but product ‘parts’ are worth a thousand Pictures. #customerexperience #designresearch #consumerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity
Testing the water with a digital mixer for music and your personalized coach workouts. Exploring premium materials and haptics for feedback to guide your workout and let you run free. 2010. #customerexperience #designresearch #consumerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign
Flow. Designed to ‘move with the body’ for a better fit without leaving marks on your arm. #customerexperience #designresearch #consumerexperience #consumerinsights #idsa #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity
Business goals are everything. And so is getting out in front of the competition with a service that delivers real value to the customer. This retail concept helps customers understand and select the right type of running shoes for their running style in a few easy steps. 2015. #adidasrungenie #customerexperience #designresearch #consumerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #userexperience
Anodized CNC aluminum Unibody construction of a mixer for your music and coached running audio. 2010. #customerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity
When the ‘details really are the design’. Drilling down to the shape of the visible light coming from a single light pipe above the line, multiple light pipes below the line. #designresearch #customerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #brand
While simplifying and harnessing technology to enable users to achieve their goals is always our priority, we also need to capture the consumer mood for these new tools by understanding users attitudes toward the category we are designing for. In this case the goal was to simplify complexity of training, with a mood that matched this mission - a calm and quiet approach to the integration of key product features, from a world of sports training that is often intimidating and overtly technical to people that just want to Get fit but often don’t know how to. The design sprint here captures the overall mood at the end of a year long collaboration with products that needed to balance this mood to exude calmness (inspired by well worn pebbles image in the center) and have high performance features and details relevant to their own functions in their respective categories, all inspired by sport. The ‘personal area network’ of sensors and displays worked toward an ‘a la carte’ approach tailored toward your individual fitness goals back in 2007 bringing live biometric feedback to you in your workout. #designresearch #customerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #brand
Looking back to an armband from 2008, the mission for design was the same as it is today, in supporting users of our products without changing their behaviors by enabling their intentions to just ‘Run’ and overcome the frustrations and short comings of existing products. Understanding the users goal is our North Star when we approach problems to create clear opportunities for improvement. For 2008, it was comfort, cable mngmt, quick access to the phone in an emergency situation and visibility for safety which we framed through design research, consumer trends and first hand testing of early prototypes to get the full picture. This concept tackled the issues with a an approach to use a frame to secure the overhanging phone with maximum support for rigid form an weight of the phone. The frame has the center removed for heat to escape the body while, minimizing friction vibrations which generates heat in movement. An overlapping compression fit lycra panel cutting across the top of the phone secures lock down and can be peeled back to remove the phone. And when disconnecting the ear bud jack, having a cable wrap feature to hold the wires wound in place until you need them again reduces the hassle of bringing ‘extra stuff’ during and after a run which puts your body under stress to begin with. #designresearch #customerexperience #consumerinsights #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #softgoods #softgoodsdesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #brand
How did we get by without business cards? Know anyone who would want one? #consumerinsights #customerexperience #IDSA #industrialdesign #productdesign #behance #innovationteam #innovation #reddotdesigns #userexperience #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #identity #brand
3D printing a bird with Form Labs today - part of a service design and identity project - coming soon #formlabs #identitydesign #productdesign #servicedesignthinking #servicedesign #consumerexperiencedesign
Real and raw discovery sketches for the Run Genie project balancing interaction ideals with material construction thoughts and a visual language #adidasrungenie #rungenie #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen
Partners Collaborating on the Consumer Experience in the new office at @piepdx
Product design and identity #adidassmartball Red Dot 🔴 Winner 2015 #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen
We believe it starts with an experience and the details are the design. #adidassmartball Red Dot 🔴 Winner 2015 #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen
Merging tech with sport, a 2D sketch of a preliminary construction, color, finish and material proposal - up for review by users in 2010 #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen #wearables
Charging the high performance pods together in a small but usable footprint was layered with a professional, clinical material and construction concept that delivers on the sensory feel of a reliable and satisfying ‘thunk’ when you dock the pods into place. #adidasdesign #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen
Quoting Charles Eames “The details are the design” to reference how the Run*Genie pod attaches to your shoe laces before your 40 step gait analysis run - it illustrates the key user insight gleaned from user testing: how retailers need to explain to the customer in the simplest terms how to secure the pod on their shoes? This lead to the ‘top tab’ that you can tie the knot onto to secure the pod. #adidasdesign #callingallcreators #IDSA #industrialdesign #productdesign #behance #innovationteam #reddotdesigns #digitalstrategy #wiredmagazine #fastcompany #experiencedesign #designstrategy #designconsultant #experiencedesign #consumerexperiencedesign #interactiondesign #Userjourney #productstories #dezeen