From dynamic retail experiences to innovative consumer products, this team delivers ideas that bridge the gap between cutting edge technologies and what it means to delight everyday people.

Foundry got its start as an innovation team within adidas, and has been working together for over 16 years to bring future-forward experiences to market in a variety of contexts. The team delivered products including the world’s first intelligent shoe in 2004 which received numerous innovation and design awards from around the world, as well as a smart soccer ball (below) which received the CES Best of Innovation and Red Dot awards for design in 2015, along with many others.

To deliver innovative ideas we believe it is important to bring together a variety of core skills - from engineering to design - in order to create a vision that is as inspiring as it is technically elegant. The Foundry team works seamlessly as a small but mighty team to continuously deliver value. We push the boundaries of what is possible by bridging physical experiences with digital capabilities inspired and working toward the vision of the desired user experience.