When Christian DiBenedetto was a kid, he was infatuated with the way things work. Fortunately, he never grew out of that phase.
Initially he earned his degree as an Aerospace Engineer, but decided that he wanted to build things that enrich the lives of everyday people.
As a leader in innovation for the last 30 years, Christian leveraged his talents in order to build both teams and products that explore the overlap between the untapped potential of emerging technologies and inspirational consumer experiences.
His teams delivered the original inline skate and snowboard product lines for Nike, as well as the world’s first intelligent shoe and smart soccer ball for adidas, adidas miCoach, and more. Over time, Christian has cultivated the ability to operationalize creativity as a catalyst to move the needle for brands and businesses alike.